KUNAMI Documentation

Build Products People Actually Want

KUNAMI is an AI-powered strategic planning assistant that helps product teams validate their ideas, understand their market, and build winning go-to-market strategies through intelligent conversation.


Table of Contents

  1. Getting Started
  2. How KUNAMI Works
  3. Strategy Framework
  4. Best Practices
  5. Export & Reports
  6. Keyboard Shortcuts

Getting Started

First Time Setup

  1. Enter Your Email - Sign in with your email address to begin
  2. Describe Your Product - Start by describing your product, market, or challenge in the chat input
  3. Engage with KUNAMI - Have a natural conversation as KUNAMI asks strategic questions
  4. Watch Your Strategy Build - See your Strategy Framework cards activate as KUNAMI gathers insights

Initial Onboarding

When you first log in, KUNAMI will guide you through:

  • Understanding the chat interface
  • How the Strategy Framework works
  • How to export your completed plan

How KUNAMI Works

KUNAMI uses conversational AI to extract strategic insights from your product vision through intelligent dialogue.

The Conversation Flow

  1. You Share - Describe your product, market opportunity, or business challenge
  2. KUNAMI Analyzes - The AI identifies key strategic gaps and opportunities
  3. KUNAMI Asks - Targeted questions help uncover critical information
  4. Framework Builds - As you answer, strategy cards automatically populate with insights
  5. Plan Emerges - A comprehensive go-to-market strategy forms from your conversation

Voice Input

  • Click the microphone icon to record voice input
  • Press and hold F1 key to activate voice recording (release to stop)
  • KUNAMI transcribes your speech and processes it like text input

Strategy Framework

KUNAMI organizes strategic insights into seven core dimensions:

1. Market Validation

Purpose: Validate that your product solves a real problem for a viable market

Key Questions:

  • What problem are you solving?
  • Who experiences this problem?
  • How big is the market opportunity?
  • What evidence validates the need?

2. Competitors

Purpose: Understand your competitive landscape and differentiation opportunities

Key Questions:

  • Who are your direct competitors?
  • What alternatives exist today?
  • What are competitor strengths/weaknesses?
  • Where are the gaps in the market?

3. Unique Value

Purpose: Define what makes your solution uniquely valuable

Key Questions:

  • What makes your approach different?
  • What unique capabilities do you have?
  • Why will customers choose you?
  • What's your sustainable advantage?

4. Business Landscape Analysis

Purpose: Map broader market forces and ecosystem dynamics

Key Questions:

  • What market trends affect your space?
  • Who are key stakeholders and partners?
  • What regulatory or industry factors matter?
  • How is the market evolving?

5. Positioning

Purpose: Define how you want to be perceived in the market

Key Questions:

  • What category do you compete in?
  • Who is your ideal customer?
  • What perception do you want to create?
  • How do you want to be remembered?

6. Messaging

Purpose: Craft compelling communication that resonates with your audience

Key Questions:

  • What's your core message?
  • How do you explain your value simply?
  • What emotional resonance do you create?
  • What stories support your claims?

7. Pricing

Purpose: Determine pricing strategy and revenue model

Key Questions:

  • What's your pricing model?
  • What are customers willing to pay?
  • How do you compare to alternatives?
  • What's your revenue strategy?

Best Practices

Getting the Most from KUNAMI

Be Specific

  • Provide concrete details about your product, market, and customers
  • Share real examples and data when possible

Think Long-term

  • Consider your 3-5 year vision, not just immediate features
  • Discuss strategic positioning, not just tactical execution

Embrace the Questions

  • KUNAMI's questions are designed to uncover critical insights
  • Don't rush - thoughtful answers create better strategies

Iterate Naturally

  • Strategies evolve - return to conversations to refine insights
  • Update your thinking as you learn from customers

Export Regularly

  • Download your strategy plan at key milestones
  • Share exports with your team for alignment

Export & Reports

Export Limits

  • 3 exports per session - You can download your strategy plan up to 3 times per session
  • Exports become available when at least one strategy card is populated
  • Remaining exports are shown on the button

What's Included

Your exported strategy plan contains:

  • Executive summary of your product vision
  • Detailed insights for each completed strategy dimension
  • Key recommendations and next steps
  • Competitive analysis and positioning
  • Market validation evidence
  • Suggested messaging and positioning

Keyboard Shortcuts

KeyAction
F1 (Hold)Activate voice recording
F1 (Release)Stop recording and process speech
EnterSend chat message
Shift + EnterNew line in chat input

Ready to build products people actually want? Start your conversation with KUNAMI today.

Get Started